Mazda New Concept Car

Mazda will present an all-new show car at this years Moscow International Automobile Rendezvous. The concept is a sporty, compact crossover SUV designed particularly for the Russian market.

The Moscow show car is the latest impression to be developed using the new design direction called Nagare – following in the footsteps of Nagare, Hakaze, Ryuga, Taiki and Furai. Nagare, which means “flow” in Japanese, represents a new move toward to expressing movement in car design, taking as motivation the flow patterns of natural elements, such as the wind. The design theme of Mazda’s concept for the 2008 Moscow motor show is “crosswinds”.

Russia is one of Europe’s fastest-growing markets and is rapidly becoming the region’s largest automobile bazaar. SUVs are particularly well-liked in Russia, with a part share of about 20 percent. Mazda’s latest concept car is designed to appeal particularly to younger SUV customers who have a strong sense of style.

The Moscow show car, the name of which will be publicized in due course, again showcases the depth of creativity within Mazda design. In February 2008, the Mazda Design team acknowledged the coveted Grand Prix du Design at the Festival Automobile International in Paris.